Today on the show Jodi breaks down the phrase “writing a book” into the five stages of nonfiction book writing. Writing a book is a big task that encompasses a lot of steps and it’s important to know, as an author-entrepreneur, where you are in the process so you can stay on track, stay motivated, and finish your book.
Read MoreToday on the show Jodi examines what author-entrepreneurs need to know about audio books.
Read MoreToday on the show Jodi discusses book trailers. A book trailer is essentially a one- to two-minute commercial for a book. Many author-entrepreneurs resist making one because they’re introverted. Book trailers can be a great tool in an author-entrepreneur’s book marketing toolbox. Though they are certainly optional, Jodi encourages author-entrepreneurs to think about making one for a couple reasons.
Read MoreToday on the show Jodi breaks down three basics about book reviews for author-entrepreneurs.
Read MoreToday on the show Jodi gives author-entrepreneurs three tips to get their self-published book into bookstores. Shelf space is at a premium in bookstores, particularly in smaller stores. If you follow these three tips, you make it easier for bookstore owners and book buyers to say yes.
Read MoreToday on the show Jodi interviews Angie Trueblood about using podcasts as part of a book marketing strategy.
Read MoreToday on the show Jodi interviews Lindsay Bryan-Povin, author of The Financial Anxiety Solution (Ulysses Press, 2020).
Read MoreToday on the show Jodi explains how author-entrepreneurs can use a brain dump to create a working table of contents for their book.
The word outline feels constrictive to many entrepreneurs, particularly creative entrepreneurs (think event planners, photographers, bloggers, etc.). A brain dump gets people to the same result — but without feeling like a middle-school assignment.
Read MoreToday on the show Jodi explores why Amazon should be a piece of every author-entrepreneur’s marketing and distribution plan, but not the entire puzzle. Author-entrepreneurs should absolutely list their book on Amazon and take advantage of what Amazon offers to authors as far as keywords and author pages but also remember that Amazon cares about its bottom line, not theirs.
Read MoreToday on the show Jodi interviews Melanie Deziel, author of The Content Fuel Framework (2020). Here are some highlights from their conversation.
Read MoreToday on the show Jodi breaks down some book design basics for author-entrepreneurs.
Read MoreToday on the show Jodi breaks down five of the most common book marketing mistakes she sees author-entrepreneurs make. If you can avoid these mistakes, you’ll have a leg up in the book marketing game.
Read MoreToday on the show Jodi interviews Melissa Anzman, author of The Employee Experience Solution (2020). Here are some highlights from their conversation.
Read MoreToday on the show Jodi breaks down the three phases of a book launch: pre-launch, launch, and post-launch. Author-entrepreneurs should remember that book marketing is a marathon, not a sprint.
Read MoreToday on the show Jodi talks about the right (and wrong) time to write a book to serve your business. While there is no one right time for every author-entrepreneur, there are some factors that can point to yes (or no).
Read MoreToday on the show Jodi interviews Jessica Freeman, author of The Type 1 Life (2018) and the forthcoming The Type 1 Life for Adults (2020).
Read MoreToday on the show Jodi interviews Jessica Rasdall, author of Shattered (2019).
Read MoreToday on the show Jodi breaks down the process of revising your book.
Read MoreToday on the show Jodi interviews Rebecca Undem, author of How Mommy Got Her Groove Back (2016).
Read MoreToday on the show Jodi talks about how author-entrepreneurs can learn about their competition and best position their book in the marketplace: by conducting a book market analysis (sometimes called a book positioning study).
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