Episode 140: Use Your Book to Collab as a Summit Host or Contributor
In this episode of the Write Publish Market podcast, Jodi welcomes guest Krista Miller, who has seen massive success hosting online summits. Krista shares her journey of how she turned a disappointing mini summit into a thriving, revenue-generating event. By doubling down on her target audience and setting clear goals ranging from list growth to promoting a book, Krista has been able to tailor her summits into full-funnel strategies and now teaches other business owners how to do the same. If you've ever considered using a book as a promotional tool during a summit, whether as a host or contributor, this episode is for you. Jodi and Krista explore efficient strategies to get your book into the hands of more people all while growing your business. Krista also shares about the power of order bumps, using books as prizes, and even pre-sales strategies.
Time Stamps:
00:00:00 Introduction
00:02:30 Krista Miller talks about her first experience hosting a summit
00:05:15 Looking at audience targeting and refining the summit strategy
00:08:45 The role of goals in planning a summit
00:12:00 Approaching potential speakers for the summit
00:19:00 Importance of genuine excitement for a summit
00:23:20 The use of a book as a promotional tool in a summit
00:26:30 Getting a book in the hands of attendees
00:29:40 How her first summit was a game-changer for her business
00:33:00 Jodi and Krista discuss the strategy for subsequent summits
00:38:00 Closure of the episode and thanking the guest
00:39:30 Krista’s tips for order bumps and book prizes during summit
00:41:45 Discussion about pre-sales during a summit session
00:44:20 Differences in pre-orders between traditional publishing and self-publishing
00:46:00 Krista's book recommendation
00:48:00 Wrap up and goodbyes
Keywords:
Krista Miller, mini summit, summit hosting, list of affiliates, target audience, revenue increase, summit strategy, all-access pass, business goals, funnel strategy, speaker promotion, booking services, promoting a book, speaking engagements, meeting deadlines, summit attendees, promotional tool, business growth, virtual summits, tripling email list, ongoing results, mentorship membership, Author Entrepreneurs Lab, book marketing, book publishing, order bumps, pre-sales, Amazon pre-order, business owners writing books, entrepreneurs writing books, book publishing services
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Summit in a Box, Krista's program teaching others how to host summits (link below)
Name of the Wind by Patrick Rothfuss
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About Our Guest:
At Summit in a Box®, Krista Miller helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet.
Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.