Episode 161: Maximize Book Sales with a Strategic Website
In this episode of Write Publish Market, Jodi speaks with Pauline Wiles, an author turned website designer, about the role a strategically designed website plays in promoting abusiness owner’s book and business. Pauline emphasizes the importance of integrating the book into the main business website, refreshing the site during the book launch phase, and effectively using the website to support the book launch team. The conversarion highlights common mistakes business owner authors make, strategies to avoid them, and time-saving features to streamline the process.
Time Stamps:
00:00 Podcast for entrepreneurs on writing, publishing books.
04:43 Emphasize consistent branding and marketing techniques.
07:43 Incentivize book launch with secret website rewards.
12:13 Writing routine important for efficient book writing.
14:35 Leverage book page to drive business opportunities.
18:13 Create concise contact page for better interactions.
19:48 Pauline, thanks for the helpful website tips.
22:32 Listen to my podcast, join my mentorship.
Keywords:
book publishing, book marketing, author websites, book launch strategies, book launch team, website design for authors, solopreneur websites, book promotion, business growth, entrepreneur authors, book title domain, website traffic, branding consistency, email list sign-up, book sales, author bio, business tools, book reviews, author photos, book cover design, missed opportunities, SEO for authors, launch team rewards, reader feedback, website optimization, time-saving features, appointment scheduling, FAQs, content strategy, marketing asset
Resources Mentioned:
Are We Old Yet? by Gary Cole
Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest:
Pauline Wiles (pronouns: she/her) is an author turned website designer, who helps authors and solopreneurs with books create modern websites for strong business results. Her strategic approach delivers a powerful marketing asset that builds authority, grows your audience, and sells your services and programs. British by birth, Pauline is now a contented resident of California, although she admits to an occasional yearning for afternoon tea and historic homes.
Website: https://www.paulinewiles.com/
Free training: 21 Ways I Spot Your DIY Website: https://www.paulinewiles.com/free
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1rc6cpba12bqwulI21Zo-RYY76Z6HgSdqkUp_vn4qwP4/edit?usp=sharing
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