Episode 157: Transform Your Book Marketing Strategy with Podcast Tours
In this episode, host Jodi Brandon talks with podcast publicist and author Michelle Glogovac to explore the concept of podcast tours for book marketing and promotion. They discuss how authors can effectively pitch themselves to podcast hosts using personal stories and unique angles, rather than just promoting their books, as well as Michelle's insights on the strategic use of podcasting for lead generation and her motivations behind writing a book to set industry standards and educate on best practices.
Time Stamps:
00:00 Michelle Glogovac: podcast matchmaker and CEO.
05:21 Podcast reaches broader audience, boosts author brand.
08:34 Present yourself fully, engage, show gratitude afterward.
09:33 Gratitude in podcast promotion for better ROI.
15:02 Discover your uniqueness, find your speaking topics.
16:27 Choose podcasts wisely and be persistent.
20:14 Desire to shift focus, book topics discussed.
24:20 Explore business, personal, and career journeys succinctly.
29:16 Creating industry standards for podcasts, lead generation.
30:07 Podcasting standards, professionalism, and relationship building emphasized.
34:45 Noticing nature changes brings beauty and relaxation.
36:27 Podcast for book publishing education and support
Keywords:
Write Publish Market podcast, podcast publicist, Michelle Glogovac, Jodi Brandon, podcast book tours, podcast pitching, greater marketing reach, Netflix adaptation potential, lead generation, industry standards for podcasting, educational book, fiction book recommendation, unique speaking topics, researching podcast hosts, pitching to podcast hosts, brainstorming ideas, thriller books, coffee table books, noticing nature, Author Entrepreneurs Lab, podcast guest etiquette, preparing for podcast interviews, podcast interview tips, How to Get on Podcasts book, book writing process, self-promotion in books, novel writing, podcast host narrator
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
I Want You More by Swan Huntley
Still the Art of Noticing by Mary Jo Hoffman
How to Get on Podcasts by Michelle Glogovac
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About Our Guest:
Michelle Glogovac is THE Podcast Matchmaker™, a podcast publicist and host of the award winning podcast, My Simplified Life. She works with entrepreneurs, authors, and experts hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders. Her first book, How To Get On Podcasts (McGraw Hill) was just released. Michelle is a wife, mom of two, stepmom of two, and a fur mom. She has her B.A. and M.S. in Law, and is the Founder + CEO of The MLG Collective®.
https://instagram.com/michelleglogovac
https://podcasts.apple.com/us/podcast/my-simplified-life/id1479782634
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1GSltomCDhiZAfDX34p7ERWIDVRYiRMVR_AMrOFOVeSQ/edit?usp=sharing