Episode 158: Cultivate a Compelling Author Brand
In this episode of Write Publish Market, host Jodi Brandon is joined by Heidi Yarger, founder of Spitfiregirl, to dive deep into the nuances of book marketing and building a personal brand. They discuss the strategic importance of starting the marketing journey early (ideally six months before a book launch), incorporating an author’s personal stories, and establishing thought leadership to engage the audience effectively. Additionally, they discuss the use of artificial intelligence in enhancing content creation and marketing strategies for authors.
Time Stamps:
00:00 Clients should start planning six months ahead.
05:23 Utilize speaking engagements to support business growth.
06:32 Brand yourself and your book strategically.
11:39 Author discusses editing book framework for more appeal.
14:00 Navigating book promotion requires strategic persistence and resilience.
17:26 Maya finds using chat GPT for quotes smart.
20:21 Use paid GPT for targeted DIY prompts.
25:03 Listen to the podcast and join membership.
Keywords:
artificial intelligence in publishing, content pillars, DIY authors, social media content creation, book marketing strategies, Likable Badass book, Permission to Speak book, book launch strategy, author's writing process, press features, speaking engagements, book promotion ads, complex nonfiction promotion, Write Publish Market Podcast, Heidi Yarger, Spitfire Girl agency, personal brand marketing, nonfiction book marketing, author thought leadership, women authors, social media communication for authors, writing routine challenge, AJ Harper, Write a Must Read book, nonfiction writing, book framework design, engaging social media topics, vulnerability in writing
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Write a Must Read by AJ Harper
Likeable Badass by Alison Frigale
Permission to Speak by Samara Bay
About Our Guest:
Heidi Yarger is founder & creative director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand that will serve you before, and long after your book launch.
Website: https://spitfiregirldesign.com
Instagram: https://www.instagram.com/thespitfiregirl
Linkedin: https://www.linkedin.com/in/heidiyarger/
Pinterest: https://www.pinterest.com/thespitfiregirl/
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1IlOBkT4M-TDJzy-Gxhf8vuulzsI4oE9XAAsDBopvsJE/edit?usp=sharing
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Episode 130: Leverage Your Book to Grow Your Business with Tracy Crump
About Our Guest:
Michelle Glogovac is THE Podcast Matchmaker™, a podcast publicist and host of the award winning podcast, My Simplified Life. She works with entrepreneurs, authors, and experts hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders. Her first book, How To Get On Podcasts (McGraw Hill) was just released. Michelle is a wife, mom of two, stepmom of two, and a fur mom. She has her B.A. and M.S. in Law, and is the Founder + CEO of The MLG Collective®.
https://instagram.com/michelleglogovac
https://podcasts.apple.com/us/podcast/my-simplified-life/id1479782634
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1GSltomCDhiZAfDX34p7ERWIDVRYiRMVR_AMrOFOVeSQ/edit?usp=sharing